2 iul. 2011

Philanthropy and activism


   Demi Lovato has been involved in extensive philanthropic activities. She partnered with mall proprietor GGP as the face of Shop Til You Rock, a music-inspired series of public events, which kicked off at malls around the United States in the summer 2010. It combines fashion with popular musical artists in a series of interactive events.[50] Lovato is also the spokesperson for anti-bullying organization PACER. Lovato explained to the New York Post about becoming a spokesperson against bullying, saying, "Bullying is a very serious thing to me; I’ve witnessed it first hand. I was bullied myself when I was 12. I want to be able to help other girls around [my sister's] age come into their own with a strong confidence in their skin, their size, who they are, and everything about themselves."
   Lovato is also the spokesperson for the Join the Surge Campaign. Do Something and Clean & Clear launched Joining the Surge, which is a national campaign that empowers teenagers to take action in their communities.[51]
   Lovato is involved in Disney's Friends for Change, an organization which promotes "environmently-friendly behavior," and appears in its public service announcements to raise awareness for the cause on the Disney Channel.[52] Lovato, Selena GomezMiley Cyrus, and the Jonas Brothers recorded "Send It On," a charity single that served as the theme song for the organization in 2009. The song debuted on the Billboard Hot 100 at #20.[53][54] Disney's Friends for Change directed all of its proceeds from "Send It On" to environmental charities to the Disney Worldwide Conservation Fund.[53] Lovato and Joe Jonas recorded a new song called "Make a Wave," the second charity single that currently serves as the theme song for Disney's Friends for Change.
   Lovato is also apart of the "A Day Made Better" School Advocacy Campaign.[55] "The campaign is giving a deserving teacher with $1000 in school supplies on behalf of OfficeMax’s “A Day Made Better” school advocacy campaign"[56]
   Lovato has also supported the following notable charities:[57]

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