In 2006, Song was hostess for the "A World Of Change" annual charity fashion show to benefit Optimist Youth Homes & Family Services.[75] She supported the 10th Annual L.A. Cancer Challenge, and was part of the Disney Channel Games which supported various charities including Make-a-Wish Foundation and UNICEF.[76] In 2008, Song was part of the "Power of Youth carnival", a benefit for the St. Jude's Children's Research Hospital.[77] In 2006 and 2007, she participated in the YMCA Healthy Kids Day in Chicago.[78] She began hosting a Disney special daily segment called Pass the Plate in 2007, in which she helps children and their families learn more about nutrition and healthy food.[79] The series is produced in ten countries in association with Disney Channel.[80] Song returned for the second season of the miniseries.
In 2006, a series of articles by Scholastic included facts about Song and mathematical guidance from her. The first article in the series was "Maths Spotlight on... Brenda Song".[81][82] Song also appeared alongside Paula Abdul and several other celebrities in a "Our Time to Vote" commercial which aimed to encourage American citizens to vote during the 2008 presidential election.[83] In 2009, Song participated in the "Diet Pepsi Easter Holiday House" event. She decorated an egg at the event which was sold in an online auction benefiting Feeding America.[84]
According to Time, Song is one of the three Disney starlets who have not been involved in the Hollywood party girl scene, along with Hilary Duff and Raven-Symoné. Asiance Magazine calls her a "great role model" for young girls.[85] She said in 2005: "Besides Hollywood grand-openings and award shows, I try to stay away from the parties . It’s so easy to be swept away from that whole scene because it’s expected of you. I’ve never drank or smoked in my entire life, but I’ve seen 15-year-olds drinking and smoking and I just think that’s gross."[13] On being a young role model to kids, Song said: "Oh goodness, I hope I can set a good example. If I can do it, anyone can. I’m living my dream every single day."[15]
In 2006, Song was named the "Queen of Disney" by Cosmogirl Magazine due to her major contributions on the Disney Channel.[7] Song ranked ninth in Netscape's 2007 "Top 10 Pretty Petites in Entertainment",[86]was voted one of AOL's "Top 20 Tween (and Teen) TV Stars",[87] and was ranked #3 on Maxim's Asian Hot 100 of 2008 list. Song was also ranked #45 in AIM's "Top 100 Celebs Under 25" list.[88] TV Guide listed her in its 2008 list of "13 Hottest Young Stars to Watch".[12] In 2009, Song was featured in Celebuzz's "Rising Stars" list,[89] and was described as one of "young Hollywood’s most promising rising stars".[10] In addition in 2009, she was named one of the most influential Asian Americans under the age of 30 by the blog Angry Asian Man.[90]
Song was subsequently a spokesperson for Disney's environmental campaign, Disney's Friends for Change.[91] She was featured in several commercials for the campaign on the Disney Channel. The charity's aim was to explain how children can help preserve the Earth and invited them to go to the Friends for Change website to register and pledge, offering them the chance to help choose how Disney will invest $1 million in environmental programs.[92] In 2010, she was the celebrity endorser of the Walt Disney Company's Disney Cruise Line.[9]
Lawsuit
On April 18, 2008, a picture of Song was used in an ad for an escort agency in the back of that week's LA Weekly. Disney lawyers were not pleased with the use of Song's copyrighted image for advertising adult activities. A rep from Disney told TMZ: "This is an unauthorized use of Brenda Song's image and her personal attorney has issued a cease and desist to the advertiser."[93] Song filed a libel suit against the Vibe Media Inc. seeking at least $100,000 in damages.[94] Song said: "As a role model to millions of young people, I feel I have to take a stand against this company in regard to its exploitation of my image."[95]
Song's attorney said the photo used in the advertisement was taken when Song was 16 years old. Song's attorney later found that an individual, and not Vibe Media, was responsible for the use of the photo. He told Back Stage:
I'm not sure if they were trying to just find a picture of a pretty girl or an Asian-looking girl or whether they expected that Brenda would be recognized.... Brenda's demographic is a lot different from what I would suppose the clients of this business are. If you're the sort of person who would use the services of a business like this, it is quite possible that you have never heard of Brenda Song.[96]
Song's attorney said that it may be hard to show how much the misuse of the photo hurt her career, but that a lawsuit was needed. "Brenda has been careful to not accept roles that would taint her in the way that some other young actors have been."[96]
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