2007–2009: Wizards of Waverly Place and rise to fame

   In early 2007 Gomez was cast in the Disney Channel series Wizards of Waverly Place as one of the three main characters, Alex Russo. The show premiered to an audience of 5.9 million, becoming a hit. Many news outlets began dubbing Gomez the next 'Miley Cyrus' causing some controversy and a reported 'feud'. Gomez clarified that there was no feud and that she was flattered by the comparison, saying: "It's a little overwhelming, but I think really, it's a compliment. She's obviously extremely successful, and I think she's a wonderful performer ... So being compared to her, I was very, very flattered."^[18]

   In 2008, Gomez appeared in Another Cinderella Story, the direct-to-DVD sequel to the 2004 Hilary Duff film, opposite Drew Seeley. She also had a minor voiceover role as one the Mayor's ninety-six daughters in Horton Hears a Who! which released in March of that year. In April, Lacey Rose, of Forbes ranked Gomez as being fifth on their "Eight Hot Kid Stars To Watch" list; and Rose described Gomez as having been "a multitalented teen".^[19]

In June, 2009, Gomez did a guest appearance as herself in one episode of best friend Demi Lovato's Disney Channel television show, Sonny with a Chance, entitled "Battle of The Network Stars". That same month Gomez appeared alongside Lovato in the made-for-television Disney Channel movie, Princess Protection Program.^[20] The telecast garnered 8.5 million viewers becoming, at the time, the third most watched Disney Channel Original Movie.^[21] One month later, Gomez, along with two cast members of Wizards of Waverly Place appeared in a television three-way cross-over episode with Hannah Montana and The Suite Life on Deck, entitled Wizards on Deck with Hannah Montana. On August 28, two month after appearing in Princess Protection Program, Gomez appeared in Wizards of Waverly Place: The Movie, a made-for-television film based on the show.^[22] The film premiered to an audience of 11.4 million viewers becoming cable's No. 1 scripted telecast of 2009 and Disney Channel's second most-viewed film premiere after High School Musical 2.^[23] In February 2009, Gomez signed on to star as one of the two female leads in Ramona and Beezus, a film adaption of the children's novel series byBeverly Cleary.^[24][25] Gomez stated that she felt no pressure in taking more adult roles: "I think I’m fully aware of my audience and I’m still just a kid myself. I wouldn’t do a role I don’t feel comfortable doing or that my audience wouldn’t feel comfortable seeing."^[26]